CDL Global
specializes in executing excellent in-store experiences while focusing on brand education and retail sales support. We provide transparency and take accountability to deliver the best results.
Our team is excited to partner with you!
Retail Merchandising Services
Part Of Your Team One Spoke In the Wheel
Think of us as the maestro, orchestrating the best customer experience in-store. We urge you to follow our tried-and-true methods to make the program a huge success.
Our Team Comes with Built-in In-store Relationships
Our Brand Ambassadors take pride in forming connections with store leadership. They understand the meaning of a win-win rapport.
The Management Team
As our brand partner you will have scheduled operational calls with your team to manage your progam and suit your business, we will always find time to discuss sales performance and strategy.
Departments that your squad would collaborate with include sales analysts, recruiting and education.
App & Payroll
Assign the right questions for each team or store type, making sure every moment in-store is targeted, focused and consistent.
CDL Global handles all payroll for all employees
Personalised App and Client Dashboard
As a valued client we will create a bespoke app for mobile or laptop where you and your teams can access valuable consumer data after every merchandising visit and we can share summarised overview at a chosen frequency.
Or you can enjoy in real time reporting and in the moment post visit surveys through with an easy download and login to your bespoke app.
Brand Ambassador Profile
EXPERIENCE IS PARAMOUNT
Our Ambassadors have at least 3 years experience working in- store, educating associates and servicing customers.
Many Brand Ambassadors have worked for retailers such as Boots, Superdrug, Selfridges or brands such as Estee Lauder Dior, Charlotte Tilbury etc. CDL Global provides a foundational training for all employees that deep dives into make-up and customer service.
Brand Ambassadors have monthly sales training and coaching by our operations manager.
All employees are trained on specific retailer guidelines whether or not they ever worked there prior.
Brand Ambassador Training
BRAND PARTNER EDUCATION
- During onboarding stage brand will select dates for train-the-trainer education.
- Brand will share training deck for CDL Global to upload to our portal and add quizzes for our staff to complete.
- Brand will ship assets (Samples/Gratis/Collateral, etc.) to CDL Global management team.
- Brand partners will be invited to attend monthly education with CDL Global field team.
- Share demos with CDL Global staff.
Education
- Work with store management to align on goals
- Educate as many store associates as management will allow
- Provide gratis to reward store teams upon completion of education
- Reward store teams with treats if allowed by brand partner
- Share signature brand demo with store associates
- Share product techniques with store staff
- Engage with store staff on socials
Sales Support/Demos in-store
- Reserve a table if applicable
- Assist customers with all needs with goal to be adding to their basket
- Demonstrate “How to Use” products
- Share samples to build sales
- Partner with management to discuss goals and sales
- Consultative sell approach (problem/solution)
- Merchandising checks for inventory levels and clean up
- Completed Review App at end of every day